TruTV

Formerly CourtTV and formerly our client with the largest number of teachers who registered for the resources that we were a big part of. (It’s still #2 behind An Inconvenient Truth.) Wanting to promote STEM professions and enhance their forensics brand, TruTV hired us to conceive of a program and then develop it. We created a series of units built around science labs and mysteries for students to solve. Within 3 years of its launch, the program had 70,000+ registered teachers and cable affiliates lining up to stage a mystery at a local school in conjunction with TruTV and plenty of press on hand.