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Scare Tactic

Who can forget the classic 1980s PSAs designed to scare kids from using drugs? “This is your brain.” [egg] “This is your brain on drugs.” [frying egg] And staying yo(l)ked to the egg metaphor … this is your brain with a scare tactic. [egg slightly scrambled but still raw] Attempts to prevent a behavior via frightening consequences can attract attention [slightly scramble] but tend to do little to sustain and influence long-term behaviors.