Welcome to our world. See how we define it.


Maybe your take on this term is more along the lines of Objectives or Goals or Desired Outcomes? Regardless, our view is that takeaways drive everything. Every interaction with stakeholders should be built around what you want those stakeholders to understand better and/or feel more passionately (or differently) and/or do as a result of the interaction. If you take away takeaways from the planning, you end up with tactics in search of strategy.