Multiple Entry Points
Everyone’s interests, backgrounds, and motivators vary, so it multiplies the importance of providing multiple means for initial engagement — ya know, entry points. Think website. Think website designed to inform, inspire, and prompt action. To achieve that end, people must experience the site. To delve deep enough to experience the site, people must immediately recognize relevant and inviting content. To ensure that multiple people with multiple interests, backgrounds and motivators enter into a deeper experience, the website needs a variety of inviting means (ya know, multiple ones) to interact with the site!