You have a brand. Do you have a Brand Promise?
Easily the most hyperlinked term in this glossary ... for good reason! Check it out if you haven't come across it yet.
If we're about creating meaningful interactions, how are we in creating a meaningful definition for "interaction"?!
... a meeting that feels like one where you’re meeting to meet because you’re scheduled to meet for the meeting is the suckiest of time sucks.
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