International Finance Corporation
We have worked with two IFC’s (Independent Film Channel being the other). Rather than foster a love of independent film, this IFC looks to foster economic growth and financial independence — especially for audiences in emerging markets. In this case, those markets were in the Middle East, and those audiences were millennials (and their parents) who were enrolled in college or thinking about enrolling. The Your Money, Your Future curriculum covers an array of topics, while its Customization and Implementation Playbook guides IFC’s on-the-ground partners in localizing and implementing the content.