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Wachovia/Wells Fargo

Now Wells Fargo … As mobile banking was getting going, Wachovia recognized the need to engage millennials in effective ways — that their immediate and long-term business interests would benefit from a strong brand among millennials as well as from millennials who developed a strong foundation in financial decision-making. We developed a blueprint for their engagement strategy and then multiple web interactives that could also be skinned in ways to live on the websites of national partners focused on millennials.