Welcome to our world. See how we define it.


Usually along the lines of, Hey, pay attention here! as opposed to a more subtle, Excuse the interruption, but you may want consider this … a disruption is a change in the status quo that at minimum commands attention. Sometimes, it’s a jarring change that prompts a ripple effect of changes individually (think health changes resulting from a having heart attack or becoming a parent) or collectively (think changes resulting from widespread use of smartphones). We try to facilitate disruptions in ways that at minimum prompt people to pay attention and when possible prompt positive behavior change.