Did answering those questions help provide some clarity for what needs to be done? Or was answering them an overly painful reminder that there is A LOT of work to do to elevate your brand among stakeholders?! When someone comes to us in need of creating meaningful interactions, they don’t always know what the organization’s strengths are. It’s usually where we begin. The branding work follows. And of course, then the creating-meaningful-interactions part is an extension of that process.
We encourage you to consider Topics Education for exploring how to capture your brand promise in ways that stakeholders will recognize and appreciate. Moving forward will require your organization to reflect on its strengths, its platforms of engagement, and ultimately its brand promise. We are really good at helping organizations navigate that process.