That’s excellent! Many people and organizations have a hard time articulating their brand promise. It’s especially challenging when your brand promise can’t be packaged in a 15-second sound bite! Has your organization emphasized your brand promise and how best to share it with others? If so, it’s not a common practice! Some organizations struggle to figure out what their brand promise should be, while others have a pretty good idea but are not able to present their brand promise in a way that’s clear to stakeholders.
Now, let’s see how your organization shares and lives its brand promise. There are 6 more questions.