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Special Olympics

An incredibly special client of Olympic proportions! As part of a federal grant with strong evaluation¬†and¬†measurement components, Special Olympics International hired us to overhaul their K-12 curriculum resources. Over multiple phases that also included the inaugural Eunice K Shriver Day and the rollout of the R-Word: Spread the Word to End the Word campaign, we built on a strong brand and helped the organization move beyond one that’s perceived simply as engineering sporting events for youth with disabilities.