What’s your branding perspective? Who’s important to your organization’s success? Do they think of your brand in the way that they should? (Ultimately, it’s others who define your brand in the perception = reality sort of way.) These 7 questions will help you reflect on your branding perspective. In the end, we will provide you with a little feedback based on your answers — feedback meant to deepen your reflection.
Please note that for simplicity, we use the catchall term “stakeholders” to represent any and all, well … stakeholders in the success of your organization — those whom you want to define your brand positively and accurately. They might be customers, donors, government officials, employees, or any others who interact with your brand.