Welcome to our world. See how we define it.

If it’s any consolation, you and your organization are not alone! Great … there are more who are clueless! No, not clueless, just not focused on that. Chances are you have some sense of your brand promise, but it hasn’t been a priority to distill what it is and determine how best to share it with stakeholders.

The other 6 questions should help you focus on your brand promise and how your share it with stakeholders. Please continue. It won’t be too painful. Promise.

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